the future of omni channel in a brick and mortar store
Omni-channel retailing is the evolution of multi-channel or cross-channel and is concentrated on the continuity of the consumer’s experience through all available shopping channels. These shopping channels include physical stores, laptops, mobiles, magazines, direct mail, catalogues etc. The omni-channel consumer wants to use a variety of channels to browse, research, purchase a product and even […]
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