From increasing brand awareness, to building curiosity and creating a consistent store identity, window stickers are a versatile and cost-effective option for brands.
Now that high streets are getting busier again, your shop front has renewed opportunity to stand out and be noticed. Customers wanting to shop in store rather than online are looking for some excitement and inspiration – and this can start before they’ve even stepped through the door!
Making a positive first impression should be a priority for retailers seeking new customers. Relying merely on a simple sign just won’t be enough; they will be drawn to brighter, bolder window graphics and eye-catching slogans. With social distancing still in place, many smaller footprint stores are selling via their windows through pre-orders and click and collect.
Window stickers, (also known as window vinyls) have stood the test of time as being the personalised graphic of choice for retailers to command attention from their shop fronts.
Seven benefits of using window stickers
- 1. BRAND AWARENESS - A memorable brand is essential to differentiating your store on the high street. Being easily distinguishable with the addition of striking window stickers will help to increase awareness of your company and its products. And in turn, being easily remembered lets your business cement a long-term position in the marketplace. Harmonise your real-life window graphics with your online branding and promotions so the brand experience remains seamless across channels.
- 2. STORE APPEARANCE - Before people have even stepped foot into your shop’s showroom, you will already have been judged in a matter of seconds: appearances matter. The use of window graphics can transform the outside of your business and provide that extra impetus needed for a consumer to stop and browse. This is the ideal time to bring out the big creative guns: strong, persuasive copy, skillful design and striking imagery.
- 3. COST EFFECTIVE ADVERTISING - Window graphics and vinyls can transform your shop façade from dull to eye-catching in an instant. They are an inexpensive and creative way to attract the eye of potential new customers, displaying products or discounts with slogans or full-colour imagery. They also work well alongside other window dressings such as fabrics and product display units. Consider adding QR codes to link to your latest website promotions, so even when your store is closed, passers by can interact with your brand.
- 4. BUILD CURIOUSITY - Fully covered windows can arouse curiosity; if passers-by notice and are impressed by your window display, but cannot necessarily see everything your store offers, they’ll be more likely to head inside to see what else is available. It also encourages any customers who may be queuing outside your store that it’ll be worth the wait! And, as we know, queues are now the norm!
- 5. FLEXIBLE AND SUSTAINABLE - Window stickers don’t need to be permanent; various substrates allow you to install and remove your graphics with ease. Ideal for seasonal or promotional changes. Non PVC materials can now be used to enable easier recycling at end of life, or you could even use a paper-based opaque board fixed with window suckers instead of traditional vinyl to create an impactful display whilst using less plastic.
- 6. COMPLETELY UNIQUE - Your window designs will be specific to your business and can be produced to suit any window size and shape! Choose from clear or white substrate, vinyl or self-cling, clear substrate on the face or reverse with a flood, or selective white back up. You could even print graphics on one side in multiple layers to give a double-sided effect. Then it is simply a case of trimming or CAD cutting to any shape or size your windows require.
- 7. CREATES CONSISTENCY - Once you’ve established a crowd-pleasing window display, it makes sense to then continue the theme inside with striking wall vinyls, clever point of sale displays and custom floor vinyls. Consistency will keep your brand front of mind as customers make their way from the attractive shop front through to your equally alluring store interiors.
- 100% recyclable, 12 tons of recycled fabric produces enough energy to power a house for a full year
Let us help
Cestrian helps some of the UK’s biggest brands and retailers impress their customers with bold branding and eye-catching graphics. If you’d like advice about window displays, or other forms of visual communications, get in touch with our expert retail team.
