Medex Exhibition Space
AstraZeneca plc is a British-Swedish multinational pharmaceutical and biologics company headquartered in London, United Kingdom. It is the world’s fifth-largest pharmaceutical company measured by 2009 prescription drug sales (after Pfizer, Novartis, Sanofi and GlaxoSmithKline) and has operations in over 100 countries.
It has a portfolio of products for major disease areas including cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation. The company was founded in 1999 through the merger of the Sweden-based Astra AB and the UK-based Zeneca Group.
The Brief
To provide an effective exhibition space walling solution, capitalising on the surface area by delivering high impact exhibition graphics at the same time. Cestrian were presented with the stand design and tasked with providing a bespoke solution that would deliver the best visual impact, whilst also creating a series of break out areas within the exhibition space without compromising the modern look and feel that was key to the initial designs.
Challenge
As the graphics would be within close proximity of the delegates it was imperative that the graphics should appear sharp and of the highest quality even at close viewing. The client’s brand values should be reflected in every contact point between the delegates and the exhibition stand. The wall needed to be lightweight for ease of installation and to minimise transportation costs. In addition, a semi-translucent property was favoured to retain a feeling of space within the stand whilst affording people enough privacy to discuss business terms.
Solution
Cestrian provided the graphics element of the project on a rigid exhibition board which was easily installed as part of the build of the stand. The break-out screening was manufactured and hand finished in voile.
Results
The solution provided the following benefits: – Maximum impact – Excellent representation of the brand – Delivered on time and to budget – A solution that was integral to the whole design and build of the stand.
Technology
The graphic element of the project was achieved with an Inca flatbed printer. The production of the voile utilised a flatbed laser cutter for precision and each voile was finished by hand by Cestrian’s in-house seamstress team.
