Scrolling Backlight Posters
JCDecaux is the number one outdoor advertising company in the world, supplying advertising opportunities across rail, retail, roadside and airport environments, placing media where it matters. They are dedicated to pushing boundaries and challenging the conventions of outdoor advertising by using up-to-the-minute technology and innovation.
Today the company has a turnover of €2,623m with over one million advertising panels in more than 55 countries. They have over 434k advertising panels on streets in 3,700 cities and over 358k advertising panels in more than 150 airports and transport stations.
From interactive bus shelters to show stopping billboards, JCDecaux deliver attention-grabbing campaigns that continually inspire audiences.
The Brief
To develop and source a solution to produce a one piece backlit billboard that would meet the demands of a continual, scrolling poster box without compromising the aesthetic qualities.
Challenge
The solution required was to be environmentally friendly and would drastically reduce and remove the PVC properties used within the manufacturing process. As this was a high volume product, a special emphasis on cost to produce would be critical to ensure the product remained competitively priced.
Solution
Through our vast network of business partners we were able to identify a Swiss paper manufacturer who had the capability to produce in large format widths. The supplier had a product which they were able to modify and incorporate wet strength properties to withstand a revolving unit. Cestrian employed two HP TJ8600 printers (UV and solvent) in order to produce a high quality product at volume to the agreed budget. Further investment was made to include a streamlined and efficient semi-automated finishing line.
Results
Orders are now received in varying in quantities, versions and designs on a weekly basis. A dedicated account team has been created to specifically manage the account, providing direct support to both the client and production. The team utilises the Tharstern management information system which records every process of production and provides up-to. Over 600 are now produced each month which are collated and distributed nationwide.
Technology
The graphics were printed on the HP TJ8600 with a maximum size of 1.6 metres x 3.6 metres and a resolution of up to 600dpi capable of printing 480sqm per hour.
