As consumers get savvier and retailers battle to impress, which high-street display features are likely to deliver the best return on investment?
At the start of 2017, it was widely predicted that two of this year’s primary in-store challenges for retailers would be the continued rise of
digital content and high expectations for
the customer journey.
Many months on, these demands have evolved further – and as we near the end of the third quarter, which products are able to deliver a solution to these challenges?
Using digital content to showcase products
In late 2016, Barclays released its
New Retail Reality report, which examined topics such as new technologies and omni-channel shopping.
One of its key findings for retailers entering 2017 was that
customers still prefer the high-street experience to shopping online, but are keen to see in-store digital features that link traditional stores with their online counterparts.
Specifically, survey results revealed that 65% want to see
more touchscreen technology used by retailers, while a surprising 57% are more likely to visit a shop that uses virtual reality (VR) tools.
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The customer journey must engage and entertain
Likewise, experts agree that it’s become increasingly important to consider how a consumer moves through a store and
how they respond to retail graphics. Shopping shouldn’t be a chore, but a visual and navigational pleasure.
From the moment customers see a storefront and enter, to the moment they leave – hopefully after a visit to the checkout – the experience should be motivating and fulfilling, encouraging them to explore further at every step.
This means making the most of
window displays to attract passers-by,
product displays which immediately explain and illustrate wares; and clear
wayfinding signage to make their entire journey as effortless as possible.
Retail display solutions to impress consumers
Digital screens can be seamlessly incorporated into displays by using
tension fabric systems (TFS), which have strong yet lightweight frames to support the technology, while concealing cables and power supplies behind vibrant fabric graphics.
Screens can also be added to various types of
free standing display units, perhaps demonstrating use of a product or its options, while displaying the product for sale underneath.
Other ways to make the customer journey more engaging include
creative window displays and
motion light boxes, or using quick, easy options such as
point-of-sale stacking cubes.
At Cestrian, we design and manufacture all our retail display systems to be cost-effective and flexible, meaning our high-quality printed graphics are easy to change for different seasons and campaigns.
Want to know more? Get in touch with our friendly experts today.
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