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Visual Merchandising is the art of presenting products to attract consumers, create interest, generate traffic and ultimately increase sales. Visual merchandising techniques include: Working out the best store layout Choosing the correct products to promote and style Incorporating appropriate props to give the product context Adding the correct printed retail graphics to communicate key messages […]

Free Standing Display Units (FSDUs) are a very familiar sight in high-street retailers and supermarkets and it is no surprise that brands pay substantial amounts to retailers for prime locations in-store. FSDUs are, as the name suggests, free-standing display structures in which products can be presented so they are separate from the other shelf products.

There have been a number of articles and studies released recently predicting the retailing trends for 2014, from Rakuten to Daymon Worldwide to IDC Retail Insights. This article gives you the top five expectations for the UK high street this year. View Top 5 retail trends for 2015 article Over the next 12 months retail

Retailers spend billions of pounds creating touch points for consumer brands. They create these touch points because studies* show that 76% of buying decisions are made in the store. According to FESPA, consumers are also bombarded by up to 80,000 visual marketing messages per day meaning that there is a lot of clutter and noise

Plan Your Window Display Before you go ahead and create your window display have a think about a few things first: Decide What You Want To Say Have you got a story tell? This should revolve around the type of customers you want to bring in; you want to attract the right personas – think age, trends,

We all know that consumers go through a decision process when making a purchase. The first stage is where the customer ‘considers’ a set of brands based on previous experience and opinions. Next, they ‘evaluate’ these brands by reading reviews and comparing similar products. Once they’ve made their decision, they use this as another ‘experience’