Using print to foster a sense of community Of the many changes to life in lockdown, one of the more positive is the way in which communities have been brought together – neighbours have come to know one another, and have shopped, eaten and exercised locally, often becoming loyal to just a few local stores, […]
Keep it local: the power of print personalisation Read More »
As a year like no other, many of us will be pleased to see the back of 2020. The pandemic has hit Retail hard as shops were forced to close, affecting both consumer thoughts and shopping behaviour. But with the hope of the vaccine rollout in 2021 reducing the need for lockdowns and increasing our
Reflecting on Retail 2020: Looking forward to 2021 Read More »
2020 has been a year of challenges like no other. Whatever your sector, you will have learned to adapt, move quicker and rely more heavily on technology to keep the flow of communication open between colleagues and suppliers. Looking ahead to 2021 and the uncertainty it brings, means that your marketing print plans will constantly
Get Your Marketing Print Organised And Simplified in 2021 Read More »
A critical factor in maintaining the trust and confidence of your consumers A consistent brand is critical for any customer-facing business. In essence, it means that at every touchpoint, your messaging, visual identity, values and product offering are standardised and carefully aligned. With consistency comes familiarity—and familiarity leads to trust and loyalty. If a customer
Why is brand consistency so important in retail? Read More »
Tips to make improvements throughout the print lifecycle Corporate responsibility is climbing the agenda. The impact of coronavirus in 2020 has encouraged businesses to take stock and re-assess their priorities – and for many, a focus on sustainability and making ethically-driven decisions for the long-term, makes solid business sense. ‘Sustainability’ is about longevity and it
Sustainability in marketing print: the era of purposeful business Read More »
How will seasonal in-store promotions change this year? Just as high street retailers start to tentatively re-open their doors, they’re expected to turn their attention to the biggest earning period of the year—the run up to Christmas. There’s no getting away from the fact that consumer spend is likely to be down this year. Halloween
Planning for the 2020 festive shopping season Read More »
Tips to help your customers find what they need in your store For some retailers, the idea of customers getting lost in their stores could sound quite appealing. But savvy operators know that letting customers get lost, ultimately means lost revenue opportunities. However, it’s surprisingly easy to do, especially with the complexity of many locations
Where are your customers going? The A to B of navigational signage Read More »
Seven ways for retailers and brands to take advantage of the year’s major sporting events Sporting events bring people together like little else and retail has a long history of capitalising on major tournaments as a hook for merchandising, promotions and events—think of the recent Rugby World Cup as a great example. National loyalty, and
Get ahead of the field in 2020 Read More »
We’re operating a small team of people to cover the phones and incoming emails during the festive period. We have some production capacity over specific days during this time too. The team can be reached on 0161 488 3300 and via email to ClientServices@cestrian.listandfound.uk We wish you a very Merry Christmas from everyone at Cestrian!
Our Christmas Opening Times Read More »
The weather might be cold, grey and dreary – but our shops certainly won’t be. In 2019, retail displays are expected to follow the wider graphic design trends of vivid colours, strong typography and futuristic aesthetics. The start of each year can feel strangely anticipatory. As we semi-hibernate, thoughts turn to what the next 12
Graphic Design Trends and Predictions for Retail in 2019 Read More »
