Once the annual storm of January sales madness recedes, what will the retail landscape look like? We take a look at how consumer experience, smart services and immediacy will rule. These are very interesting times for retail, with more options for consumers than ever before. This applies not just to the vast choice of products […]
Retail Trends In 2019 – Our Top 5 Predictions Read More »
Grocery shoppers will remain keen on physical stores, according to new research – providing that outlets are optimised for their enjoyment, and in-store displays are clear and engaging. How will you attract shoppers to your grocery store in 2025? That’s the question posed by research and training charity IGD, which has produced a report predicting
Enhance in-store retail experience for future grocery shoppers Read More »
The Cestrian team is proud to welcome a giant new friend to our stable of world-class printing machines, further strengthening our capacity as our customer base continues to grow. The EFI Vutek 5R can print an astonishing 460m2 per hour, with a maximum width of 5 metres and true resolution of up to 1200dpi for
Meet our new super-wide printer – the EFI Vutek 5R Read More »
Out of home (OOH) campaigns continue to be a highly successful form of advertising. And done right, large format print can be especially effective during the festive period. Ding dong merrily on high! The bells have been ringing and so have the cash registers. Hordes of customers deciding where to buy gifts or bag themselves
Create an unforgettable Christmas campaign with outdoor advertising Read More »
What can you do in a store that you can’t do via online shopping? Well, rather a lot, actually. And it’s even better when the two work in harmony. Inspired by a recent report on the fastest-growing UK retailers in 2018, we take a look at the importance of direct interaction for consumers. The UK’s
Achieve retail success with a seamlessly connected experience Read More »
Outdoor advertising in its many forms has stood the test of time as one of the most effective methods out there. Marketers have been making a lot of noise about digital in recent years, and with good reason. But this has not changed the central importance of outdoor advertising for reaching the public, building brand
Types of Outdoor Advertising: From Billboards to Building Wraps Read More »
Installing point-of-sale displays takes a lot more planning than you might imagine. From site audits to set-up schedules, here’s Cestrian’s summary of the most important factors. Store displays are vital to any positive retail experience – but they don’t appear by magic. Whether it’s wayfinding signage, background branding or a new campaign, the installation process
Retail display installations: Top six things to think about Read More »
Big store? Little store? Medium store? Every outlet has its own unique display challenges – but our expert retail team can help you choose the right point-of-sale visuals for your space. When designing the interior of your store to appeal to customers – and to encourage them to make purchases – matters such as branding,
Our shop-size guide to visual merchandising Read More »
Do shoppers really ‘decide’ to buy products? According to Harvard Business School professor Gerald Zaltman, up to 95 percent of all cognition occurs in the subconscious mind. When we weigh up a purchase, there are countless mental processes at work in the background. Retailers have been influencing these processes long before neuroscientists figured out what
Pick your palette. The psychology of colour in retail display Read More »
Which retail presentation choices will help your store stand out this summer? We combine popular trends with common sense to give your customers a warm welcome. The consumer shopping experience takes on an entirely new character in the summer months, from families stocking up for holidays, to office workers venturing out at lunchtimes to soak
Create a sizzling POS experience with our summer display tips Read More »
