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While there’s no single solution to succeeding in a tough retail landscape, brands that take a multipronged approach are more likely to outshine their competitors and get noticed by busy customers. It’s no longer enough to simply offer the lowest prices and open new stores in convenient locations (though, of course, these attributes won’t hurt). […]

All you need to know about promotional standees and cardboard cut outs Whether you want to turn heads at a trade show, launch new merchandise or promote special offers, cut outs and standees are a great way to communicate with customers and grab their attention. There’s much more to cardboard cut outs than just one-off

Our LED light boxes and tension fabric system (TFS) frames are now even more luminous, thanks to a new development in our stretch fabrics for backlighting. At Cestrian, we continually update our portfolio of visual graphic services and products to benefit our clients, as well as making sure we use the very best materials and

Cestrian, a leader in retail, events and outdoor wide-format printing, has become a zero waste to landfill company in 2017. Of the 133.4 tons of waste generated by the company in the last twelve months, almost all of it was recycled or sent to a waste-for-energy plant, with none sent to landfill. This year, Cestrian

Cestrian’s tension fabric frame walls are created by stretching high-quality digitally printed fabric graphics across modular micro aluminium frames, producing a seamless and crease-free finish. Fabric frame displays are a bold and creative way to promote in-store, with striking visuals for maximum impact and effect. They are ideal for displaying vivid images, written information and a variety of mounted accessories including

With frantic shoppers in full throttle, the competition among retailers is equally ferocious. That’s where wayfinding signage can really make a difference to the customer experience, and ultimately increase the likelihood of a purchase. Retailers typically expect to make more than 50% of their annual profits in the three months before Christmas. And with such

The way that a customer perceives a retail store can have a huge impact on their buying decisions. Here, we take a look at some point-of-sale display opportunities that retailers can’t afford to miss. In the retail world, ‘point of sale’ (POS) is a widely used phrase… but it means different things to different people.