Did you know Nitrogen Oxides (NOx) are 265 times more potent than carbon dioxide as greenhouse gases? Despite this, NOx pollution—highly damaging to human health and the environment—often receives less attention than CO2 emissions.
At Cestrian Imaging, we offer an innovative, proactive solution with Clean Air by Resysten to address this issue head-on.
Clean Air by Resysten offers businesses a cost-effective, proactive way to combat NOx pollution, improving air quality and sustainability without requiring major overhauls.
Understanding NOx: A Potent Greenhouse Gas
Nitrogen Oxides (NOx) are highly reactive gases produced when fuel is burned at high temperatures, such as in vehicles, power plants, and industrial processes, or naturally during events like lightning strikes.
As potent greenhouse gases, NOx not only contributes to global warming but also leads to harmful smog and ground-level ozone, exacerbating health issues like asthma, heart disease, and respiratory infections.
Beyond public health, NOx contributes to environmental degradation, leading to smog, acid rain, and even changes in soil chemistry that can harm biodiversity.
Despite this, NOx pollution doesn’t yet have the same public visibility or regulatory focus as CO2 emissions.
Why Should Your Business Care About NOx Pollution?
While controlling NOx isn’t yet a legal obligation, many scientists are pushing for its inclusion in broader climate and environmental strategies. Addressing NOx now positions businesses as forward-thinking, and those that act early can align themselves with potential future regulations while also improving local air quality.
For businesses, an opportunity to tackle this issue and deliver a meaningful contribution to environmental improvement comes with Clean Air by Resysten.
What’s the Impact of NOx on Your Business?
Action, or inaction, on NOx emissions involves risks and opportunities that can impact your business in several ways.
By taking proactive action on NOx pollution, businesses can boost their CSR efforts and respond to growing customer demand for sustainable practices. Reducing greenhouse gases and improving air quality enhances brand value, wins stakeholder approval, and provides a competitive edge.
Addressing NOx now complements your broader sustainability efforts, whether you’re working toward net-zero or simply improving your environmental impact. While it may not be part of formal compliance yet, taking early action on NOx control demonstrates leadership.
This presents a unique opportunity for businesses to get ahead, and Clean Air by Resysten offers the perfect tool to meet this growing challenge.
Clean Air by Resysten: Practical Action for Better Air Quality
Clean Air by Resysten is a high-tech TiO2 (Titanium Dioxide) nanoparticle coating that reacts with NOx pollutants when exposed to sunlight. It provides a practical, short-term solution for reducing NOx in urban environments. The coating converts NOx into harmless nitrates, which are washed away and absorbed safely into the environment.
This makes it a particularly valuable tool for businesses that control large surface areas in high-traffic, urban locations — such as billboard hoardings, construction site barriers, and public facades — where NOx pollution tends to be highest. It is also ideal for interior environments where air pollutants may linger – particularly commercial offices and retail spaces.
How Clean Air works— In simple terms: The coating acts as a catalyst under UV light, breaking down NOx into harmless substances that are later washed away by rain.
Clean Air for OOH Advertisers, Contractors, Retailers and Corporations
Here’s how Clean Air can support various sectors:
For OOH Advertisers:
Incorporating Clean Air into billboards and other advertising structures adds an extra layer of CSR to your campaigns. It can demonstrate to clients that you are thinking beyond the message and considering your impact on the environment.
Clean Air transforms your advertising spaces into active air-cleaning tools, adding environmental value and attracting eco-conscious clients.
For Building Contractors:
Clean Air is ideal for construction site hoardings – being frequently located in exactly the locations where NOx pollution is at its worst. By applying the coating and surrounding your site with air-purifying construction hoardings, you can help mitigate the local air pollution generated by heavy construction machinery and by traffic congestion that may be associated with some developments. This not only contributes to cleaner air but also allows contractors to showcase their commitment to sustainability on-site.
Adding Clean Air to construction hoardings also reflects well on your business, particularly in urban areas where NOx levels tend to be highest, allowing contractors to highlight their sustainability efforts on-site and stand out when bidding for environmentally focused projects
For Retailers, Corporations and Institutions:
For retailers, corporations and institutions with sites located in inner-city and urban environments, applying Clean Air to your internal building surfaces can contribute to improved air quality and enhance your corporate sustainability narrative. Incorporating Clean Air into your existing sustainability strategy shows a proactive commitment to staff well-being and environmental stewardship.
Long-Term Vision, Short-Term Solutions
While reducing NOx at the source is the long-term goal, Clean Air by Resysten offers a practical, immediate solution to improve urban air quality, especially in high-traffic areas where pollution is already a concern.
With Cestrian Imaging as your partner, applying Clean Air allows you to start improving air quality immediately while working toward your broader sustainability goals.
It allows you to align yourself with emerging sustainability trends and position yourselves as leaders in environmental responsibility. In doing so, you signal that your business is committed to making a real, measurable difference in air quality.
Clean Air by Resysten: Trusted and Tested
Clean Air by Resysten is ISO 22197-1:2016 tested, showing that it reduces NOx by 222 mg/m²/day under optimal conditions. In addition to NOx, it also helps to transform SO2 (Sulphur Dioxide) into harmless sulphate ions, as well as breaking down volatile organic compounds (VoCs) into water and trace amounts of CO₂.
Durability: Clean Air’s unique formulation ensures it remains effective for up to 12 months, after which reapplication is required. For short-term events or temporary structures, Clean Air Go offers up to 60 days of effective coverage—perfect for campaign-specific needs.
Take Action for Cleaner Air Today
As businesses, we have a collective responsibility to contribute to the well-being of our urban environments. Clean Air by Resysten offers a practical, immediate solution that forward-thinking companies can take to complement broader sustainability goals.
Ready to take immediate action against NOx Pollution? Contact Cestrian Imaging on 0161 488 3300 or info@cestrian.co.uk to find out how Clean Air coatings can enhance your environmental sustainability efforts.
SOURCES:
Emissions of air pollutants in the UK – Nitrogen oxides (NOx) – GOV.UK (www.gov.uk)
Air Pollution in the UK report – Defra, UK
Nitrogen Oxides (NOx) Emissions | netl.doe.gov
Overview of Greenhouse Gases | US EPA
Understanding & Mitigating NOx Emissions | Comprehensive Guide (cecoenviro.com)
Nitrous Oxide (N2O): The Dominant Ozone-Depleting Substance Emitted in the 21st Century | Science
How Does Nitrogen Oxide Pollution Affect the Environment? (treehugger.com)
