Effectively target your audience through print & digital
The worlds of print and digital have collided making the creation of an integrated marketing plan more important than ever. It’s a marriage made in heaven for retailers and a revolution for Point of Sale (PoS). Intelligent, interactive PoS is redefining the traditional relationship between customer and retail environment – engaging with the customer, creating rewarding interactions, and increasing your ROI.
Online & in-store
Marketers in the digital era understand the value of an integrated campaign, with an online presence becoming vital. It is important to still understand the impact of print media as online becomes the dominant field. Traditional methods such as window vinyl’s and billboards still successfully draw attention to retail stores in a busy high street environment whilst online media can target bespoke audiences with a high chance of conversion. Targeting your audience through print and digital, whilst showing a cross over between the two elements can give you full coverage and more opportunity to target your audience and improve chances of a sale, whether this be online or in your physical store.
At Cestrian we employ an unrivalled mix of retail printing solutions, PoS and digital expertise. Britain’s biggest retail brands choose Cestrian because of our in-house capacity to deliver the highest quality printed POS as part of a fully integrated multi-platform marketing experience.
Our campaigns can range from sophisticated variable print to intelligent SMS campaigns or creative QR and image recognition apps to augmented reality – whatever experience you want to create, Cestrian’s retail team can deliver.
strian can work with you from concept to implementation to ensure that your integrated marketing campaign completely fits your audience, brand and marketing goals. Contact us today on sales@cestrian.listandfound.uk or 0161 488 3300 to speak to a member of our retail team and allow us to help you harness the full power of your PoS.
