Personalised advertising to effectively target your audience
Variable data printing (VDP) is a revolutionary digital printing process that allows you to create targeted documents by placing customer-specific text or graphics into a page layout template. Every document in a print run can have variable data and the amount of this personalised data is endless, enabling you to acknowledge your customer as an individual.
Retailers today are moving away from traditional print and moving towards a personalised message that allows them to better connect with their customers.
Many consumers find that targeting can be generic, not focusing on what their interests and needs are. Research has shown that in creating a more relevant message to each of your readers, the higher the response rate is, which in turn will bring a greater return on investment (ROI).
Target your consumers online & in-store
Variable data printing is not only effective in direct mail marketing campaigns; the process can also be highly effective in retail environments, the ability to customise store details on Point of Sale (PoS) e.g. store names, pricing tickets and opening times can reduce costs to the stores by eliminating the need for additional informative PoS.
With Cestrian’s investment in the latest variable data printing software and print technology, we are able to create customised campaigns whether it is direct mail or Store PoS. Variable Data Printing can be effectively used both online and in-store, created an integrated campaign that can effectively target your consumers almost anywhere.
Contact us today for more information about our variable data printing services. The members of our team can create bespoke products that effectively target your audience in line with your brand message and marketing goals. Email us today sales@cestrian.listandfound.uk or phone us on 0161 488 3300 to speak to one of our consultants.
