The Power of Outdoor Advertising at Christmas
We live in a world where advertisements are everywhere and we are constantly being persuaded to buy a certain product or do something a particular way. It’s getting harder and harder for businesses to ensure their advert stands out in the crowd. While this is a struggle no matter what the time of year, it is particularly difficult at Christmas when the competition is rife to have the best advertising campaign.
Here at Cestrian we understand that high quality printed advertisements could be the difference between a successful advert and one that doesn’t get noticed by passers-by. There are a huge range of different types of outdoor advertising, from billboards to digital posters and even building wraps, but it is knowing how to utilise the space and opportunity to create a powerful advertisement around Christmas.
We are often so busy that we barely notice some advertisements but every now and again there is a striking billboard or poster that has a lasting impact. Creating advertisements to be shown outdoors is a great way to catch the public’s eye effectively and can have a positive influence on business. Advertisements done well can evoke a sense of emotion especially at this time of year and Christmas adverts should now be number one priority for many companies around the country.
Various studies have looked into the effectiveness of outdoor advertising, with results showing that 72% of consumers recall outdoor adverts, compared to 77% who remembered TV adverts and 64% who remembered online ads.
Location can also play a major role in successful advertising. Reaching shoppers at the point of purchase, in other words while they are out and about and in buying mode, can mean your billboard or poster has much more of a positive effect. Placing your advertisements on location around shops or where a lot of people will see it is really a no-brainer!
Likewise, outdoor advertisements on buses or on other public transport are likely to catch more attention too. This can be a great solution for your advertising needs!
High quality printing
At Cestrian we are able to help you design your concept and bring it to life, by giving you control over your project but being on hand to help with whatever you need. Our services go far beyond just printing a design on to a billboard or poster, including being able to offer you installation and delivery to ensure you get a full service.
Contact us today and let us help you bring your next outdoor advertisement to life!
