Top tips for Point of Sale retail displays

Point of Sale displays are an incredibly popular marketing device for retail businesses. While they can be used anywhere, they are usually found near the checkout area of retail shops, and aim to encourage customers to make final impulse purchases before getting to the checkout. They are also frequently used to display special offers or new releases in stores. When it comes to designing Point of Sale displays, it’s vital that you get every element just right, to ensure customers stop, look, and hopefully make a purchase, instead of just walking past. The following are a few top tips to keep in mind when designing Point of Sale retail displays.  

Make sure your message is clear

Like with any form of marketing, you want to make your key message as clear as possible. Try to highlight features and benefits of whatever it is that you’re displaying, giving your customers a reason to engage.  

Be bold

Choose a bright, bold design that will grab customers’ attention from a distance. Refrain from cluttering your display with lots of small, hard to read text – keep things simple. Create a display that is impossible to ignore and customers will flock to it.  

Include a call to action

With Point of Sale displays, you want it to be clear what you want your customers to do – buy a product, take a free sample, collect a coupon, sign up for a competition etc. Include a large, clear call to action on your display to avoid any confusion.  

Make your display interactive

With recent advances in technology, you can now make your Point of Sale displays truly interactive. Consider introducing QR codes or touch-screens to further engage with your customers. If you’re looking to introduce Point of Sale displays to your retail business, get in touch with our team today to see how we can help.